15 Cost Effective Solutions to Improve Your Store’s Layout

 Image via Vend  Blog

 Image via Vend Blog

There are so many different approaches and schools of thought around how to successfully design the layout of a store. And in a time when more people are heading online to meet their shopping needs, it’s never been as important as it is now to optimise your customer experience. Here we’ll run through 15 low cost ways to improve your store layout and, in turn, your customer experience.

Choose the right floor layout

There are many different floorplans to choose from and – depending on your business – you need to choose the right one. For example, for large retail stores a straight floor plan consisting of aligning racks in straight lines is best. A diagonal floor plan is best for smaller retail shops.

Product positioning consideration

The placement of products and point of sale displays is key to maximising your layout. Ensure that your highest profiting products are placed in the areas of your store with the most traffic. At the front of your store, your most appealing low cost products should be displayed.

Register placement

The first thing that your customers should see when they enter your store are your products, and then they should see your friendly and approachable staff. Situate the register to either the center or to the left hand side of the store.

Ensure all areas of your store and product displays are well lit

This is something that sounds obvious, but it really can make a difference. If there are areas of your store where the lighting is dull, you can be sure that customers will exit your shop.

Aisles that are just the right size

Aisle size is really important. Make sure that there is adequate space between aisles so customers can shop comfortably. And if your target market includes parents, ensure there is enough room in the aisles for a pram to fit comfortably through.

The right hand side

Image via Shopify

Image via Shopify

It’s a known fact that when people enter a store, in most instances they will turn to the right. The first wall display they see is often referred to as the ‘power wall.’ Make sure you give this area extra special attention, because this is where your customers will begin exploring your store first.

Create a path

Of course the ability to do this will depend on the size of your store, but the main aim here is to guide your customers from when they first turn right. By doing this, you ensure they follow a path that will expose them to the majority of your product offerings.

Create visual breaks

Once you begin leading your customers on a path through your store, you don’t want them to rush the journey and leave. In order to combat this, use strategically placed signage and seasonal displays to create ‘visual breaks’ for your customers to slow down their path through your store.

Merchandise outposts

Merchandise outposts are display fixtures which are put near the end or at the end of aisles to encourage impulse purchases. These products are not randomly put anywhere, but rather compliment what other products are in close proximity.

High demand product placement

Image via Retail  Design Blog

Image via Retail Design Blog

Always ensure that products which are in high demand are placed at eye level.

Change things up

Every so often, it’s important to change the layout, displays and signage. This is so that when customers come back, things appear fresh and there are new and exciting ways to explore your store.

Making the shopping experience more comfortable

Providing seating in some stores is a clever idea. These not only provide a great place to wait if necessary, but they also provide seating for customers with friends or relatives that aren’t interested in browsing your store. Many female clothing boutiques have made the smart choice of including ‘man seating’ in their stores.

Counter space

Make sure that your check out counter is large enough for your customers to carefully place their belongings, so they can easily get out their wallet to make a purchase.

Utilising the wall behind the counter

Use the wall space behind the counter to create eye catching and interesting displays for your customers.

Encourage impulse purchases near the register

Placing items that customers need to purchase regularly or are likely to purchase on impulse near the counter helps entice last minute purchases when customers are already at the checkout.

Taking the time to carefully create the ideal layout for your store is really important. It doesn’t have to cost a lot either. If you take the above ideas and put them into practice, your store will have an optimised layout that will ultimately drive sales.