How to Effectively Utilise Store Displays

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When it comes to retail businesses, the products you’re selling are an obvious key component, but it’s also important to not forget the way in which you display your products to a customer. This can make all the difference between customers just browsing and customers buying from your store.

In addition to helping you more effectively display products, display equipment also helps you utilise your space more efficiently. This is an extremely important aspect of a retail store as you want to be able to exercise some control over your shoppers in an attempt to eventually convince them to purchase items. 

An example of the importance of display is:

  • Making sure that your aisles are wide enough to accommodate multiple shoppers,
  • Prominently displaying certain pieces to grab customers’ attention and slow down their browsing experience, and
  • Ensuring that your checkout counter is well placed with sufficient table space for shoppers to put their items.

These factors all have a dramatic impact on sales. Furthermore, upselling by putting smaller impulse buys near the checkout, and having prominent signage for specials or extra offers can also add to your in-store conversions.

With the importance of store displays and layout well cemented, there are a number of displays that you can consider for your retail business.

Wall displays and shelving

Slatwall and gridwall are commonly used in retail stores to display items and merchandise along the length of walls. These have wooden or metal finishes respectively, and despite being utilitarian items, can provide a particular feel for your store depending on your preference.

Other forms of shelving can provide a more integrated or prettier look, but consideration should be applied based on space and how customers interact with your store. For example, glass shelves may look good but they are also delicate and have sharp edges so are not well suited to more cramped spaces.

Floor display units

Displaying certain items in the middle of the stores can be an impactful way to present higher value items or those that you want people to notice. In addition to looking spectacular, they can also be lockable for additional security and keeping them in the middle means they are less prone to shoplifting activity. Similar units can also be integrated into the checkout counter, inspiring impulse purchases as a customer is paying for their shopping.

Tables can also be used as floor displays, but they obviously do not have the benefit of glass tops or lockable drawers. They do, however, provide a great way to break up your store and display certain items.

Gondola

Free standing shelves, such as the gondola, have two sides, standing sturdily on their own. They are space efficient and can be moved around to better suit your store layout. These display types are generally used in more utilitarian applications such as grocery stores, where a vast amount of product is required to be displayed to traffic that is moving through a store in both directions.

Mannequins

An obvious choice for clothing, mannequins are a very powerful method of displaying garments as it provides some context to the consumer on how certain items look or how they could potentially be worn or paired with other garments (including accessories). Faceless mannequins also provide a way for the shopper to imagine themselves wearing a certain outfit.

Racks

Simple but effective for retail clothing stores, racks take up minimal space and allow customers to easily browse through a large number of items in one go. While this can require extra effort, many customers are happy to trawl through racks as it is all part of the retail shopping experience (especially when they are looking for that rare find!)

The type of store that you have will influence how you should decorate and plan its layout and displays. For example, a larger, high traffic store requires space for shoppers to navigate freely, while a boutique store may get away with a more cramped layout and a high touch customer service operation.

Taking the time to correctly plan how you would like your traffic to flow through your store, and then how to best introduce product groups to your customers will have a significant impact on the types of store displays you should use, as well as the overall conversions of your retail store. A well laid out store utilising appropriate displays will always outperform one that has not been blessed with the appropriate thought and planning.

With so many options available, it is important to take your time, assess your business goals, competitors, and implement a solution that best showcases your products and makes your customers feel like purchasing. When looking at store display options, always consider the total package (store layout and product layout) rather than simply products in isolation. This will help you create an integrated store that customers will enjoy shopping in and therefore increase your chances of revenue!