How to Design the Best Signage for Your Store


When done well, retail signage is a powerful customer service tool. Signage should be memorable – it’s easy to picture the glowing apple, stories high against a glass background, or the luminous green pillars of a BP petrol station

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Optimising Your ‘Decompression Zone’


When customers enter your store, they cross the threshold – also known as the ‘decompression zone’ – and this is where they make the transition from shopper to potential buyer. It’s your job to make this transition as

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Designing Your Store Layout For Maximum Customer Attraction and Retention


Effective retail design is the fusion of interior, graphic, industrial and ergonomic principles with advertising and marketing practices. It is an art that focuses on attraction, using layout, fittings and audience understanding to create spaces

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How to Attract Shoppers With Wow-Factor Window Displays


Regardless of the skills of your salespeople, the attraction of your products and the charisma of your sidewalk spruiker, when it comes to attracting shoppers, a killer window display should be your first port of call. Indeed, window displays c

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Retail trends and challenges for 2016


As with any industry, the retail arena is set to face a series of interesting challenges in 2016. New trends in consumer behaviour and brand marketing will affect all retailers – both online and those in bricks and mortar stores. To help yo

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How to Drive Sales and Protect Your Store in the Holiday Rush

As we all know, holidays and special occasions – for example, school holidays, Mother’s Day, Father’s Day, Easter, Christmas and the post-Christmas sales – can be nothing short of hectic for both retailers and shoppers alike. Ty

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Visual Merchandising 101: What You Need to Know to Drive Sales and Boost Traffic

When it comes to driving sales in store, visual merchandising is a key component in making customers feel welcome, engaged and comfortable with your products. Many store holders forget the potential visual merchandising has to ‘set the ton

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How the Internet of Things is Impacting Retail

To say the internet is increasingly becoming a part of our everyday lives is a bit of an understatement. As technology continues to advance it is bound to have a huge impact on every industry, in particular retail. The internet of things is set

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How to Create Immersive Experiences for Your Customers

The consumer world today is very different than it used to be. Technology and social media has created new channels of exploration for buyers, who are often able to source everything they need from the comfort of their desk chairs. Thanks to onl

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Establishing a Unique and Appealing Brand Identity for Your Store

Branding isn’t a strategy that only multi-national corporations need to use. Even the smallest of businesses can benefit from projecting a strong brand image, and each business has its own identity — whether it is created with purpose or

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